PSMDesign LLC is committed to responsible data stewardship and transparency. This policy outlines your rights and our processes for deleting personal data in accordance with applicable privacy regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We collect only the data necessary to deliver our services — and we respect your right to have that data deleted, permanently and verifiably.
"We don't treat data as an asset to accumulate — we treat it as a responsibility to manage. Systems should serve people. And that includes knowing when to let data go."
PSMDesign LLC is committed to responsible data stewardship and transparency. This User Data Deletion Policy outlines your rights and our processes for deleting personal data in accordance with applicable privacy regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We collect only the data necessary to deliver our services — and we respect your right to have that data deleted.
This page exists so you never have to guess how your information is handled. Whether you engaged with us through a consulting inquiry, an article comment, an IteraOS environment, or a simple email exchange, the same principle applies: your data belongs to you, and you retain the right to ask that it be removed from our systems.
This policy applies to personal data collected through:
Data submitted through /lp/psmdesign, including contact and consulting forms.
Email and direct communications exchanged with our team.
Analytics and tracking technologies, plus internal or client systems developed or managed by PSMDesign — including IteraOS environments, where applicable.
No matter which of these touchpoints generated your data, the same deletion rights and processes described below apply consistently across all of them.
Depending on your jurisdiction, you may have the following rights. If you are located in the European Union or European Economic Area, the GDPR grants you:
Also known as the "Right to be Forgotten" — you may request permanent deletion of your personal data.
You may request a copy of the personal data we hold about you.
You may request correction of inaccurate or incomplete personal data.
You may limit how we use your data while a dispute or request is resolved.
You may request your data in a structured, commonly used, machine-readable format.
You may object to certain types of processing, including for marketing purposes.
If you are a California resident, the California Consumer Privacy Act grants you the following rights:
These rights exist alongside, not instead of, the general commitments we make to every user regardless of location: minimal data collection, no data sales, and a clear path to deletion on request.
Upon a verified request, we will delete the following categories of information:
Your name, email address, and phone number.
Form submissions and inquiry data collected through our consulting or contact channels.
Records of email and direct communication exchanged with our team.
We also remove any associated metadata linked to your identity — timestamps, source tags, or internal references that could otherwise be used to reconstruct who you are.
You may request deletion of your personal data at any time. Submit requests via email with the subject line "Data Deletion Request", or use the form below to route your request directly to our privacy team. Please include the email address used in your interaction with PSMDesign and a brief description of your request.
To protect your privacy, we may require identity verification before processing your request. In accordance with GDPR and CCPA requirements, we will take reasonable steps to verify your identity before fulfilling your request. This may include:
We treat verification as a safeguard, not a barrier. It exists solely to ensure that no one other than you can trigger the deletion of your personal data.
Requests are processed within 7 to 14 business days of verification.
You will receive confirmation upon completion of your deletion request.
If additional time is required under GDPR, we will notify you before the extended deadline.
Once your request is fulfilled:
Deletion, in our practice, is not a soft flag or a hidden archive — it is a real and permanent removal, verified internally before we consider your request closed.
We may retain certain data where required to:
Comply with legal obligations such as tax, accounting, or regulatory compliance requirements.
Exercise or defend legal claims that may arise.
Enforce agreements entered into with clients or partners.
Detect and prevent fraud or security incidents affecting our systems or users.
Any retained data will be limited in scope and securely stored — never used for marketing, profiling, or any purpose beyond the specific legal or security obligation that required its retention.
Where your data has been shared with trusted third-party service providers — such as CRM systems, analytics tools, and communication platforms — we will:
Third-party processing is governed by their respective privacy policies. We select processors carefully and hold them to the same standard of data respect that we apply internally, but we encourage you to review their individual policies for full transparency.
PSMDesign operates under a data minimization principle:
We do not collect unnecessary personal data — only what is needed to deliver our services.
We do not sell personal information, full stop.
We retain data only as long as required to fulfill its intended purpose, then remove it.
We implement appropriate technical and organizational safeguards to:
Security and deletion are not separate concerns for us — a deletion process that leaves recoverable traces is not a real deletion process, and we design ours accordingly.
We may update this policy periodically to reflect changes in legal requirements or system architecture. Updates will be posted with a revised effective date, so you always know exactly which version governs your relationship with PSMDesign at any given time.
We encourage you to revisit this page periodically, particularly if you interact with PSMDesign systems, IteraOS environments, or our consulting services on an ongoing basis. Related reading: our Privacy Policies and Terms and Conditions provide further detail on how we collect, use, and protect information across our platform.
We treat it as a responsibility to manage. Systems should serve people — and that includes knowing when to let data go. Whether you want to submit a deletion request, ask a question, or learn more about how PSMDesign builds intelligent, human-guided business systems, our team is ready.